Persona Fitness Wear Story Persona is now based in Rancocas Woods, New Jersey. Our manufacturing is done in Philadelphia, so we have direct control over our fitness wear products. Katie Healy designs the Persona sports apparel line.
Katie moved from New York City where she was the
design director selling to all the major retail chains. She was
responsible for 100 million dollars of sales and travel to 16
different countries overseeing design and production.
The Persona story begins when Katie started in the garment industry as a fit model for the children’s line at Cole of California where her father worked. She worked during the summer months while in high school. Katie then majored in art at college and attended Fashion Design School. She was hired by Esprit to start their children’s wear line in 1980 and moved to New York in 1986. In 1994, Katie starting going to the gym decided to make some fitness wear clothes to wear. The sports apparel she desgned became a hit with the other women gym members and Persona was born. The name refers to the change that you go through from being out of shape to a health, happy, fit person.
"Finding your true persona."
The clothes are made to be comfortable, flattering and functional.
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